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Community engagement is a key performance indicator for many organizations, but what does it really mean? At my company, we’ve been tracking engagement metrics for years, and I’ve come to realize that the numbers don’t always tell the whole story. For instance, we had a campaign that reached over 10,000 people, but the actual engagement […]

I was halfway through a four-hour drive when my car started doing its strange little shudder. It wasn’t a dramatic breakdown, just a hiccup under acceleration that I’d never felt before. I was low on fuel, so at the next exit I pulled into the first station I saw. It was one of those off-brand […]